By now, most, if not all of you know what SMS (Short Messaging Service) and MMS (Multimedia Messaging Service) are and how they have added to the convenience of cell phone communication. 
SMS and MMS is a (typically) cheaper way to communicate than making a call, and is quite convenient when you're needing to tell someone something quick, but you happen to be stuck in a meeting, in a noisy airport or train or such.  It's also handy to send reminders or to do's directly to someone's phone, without completely interrupting their current activity by having to answer and talk on the phone.

Now in the US, and Europe, the benefits of SMS/MMS would most likely be described in those terms, meetings, reminders, noisy places, but this morning's Anguillian paper had me laughing for about 15 minutes straight about the difference of how the value of technology has to be adjusted to the local culture, in order for it to make sense.

According to The Anguillian newspaper: "If there were some breaking news - somebody caught a big shark at Crocus Bay - someone who is there can take a photograph and send it to you and say this is what is happening and you will see crowds of people around the shark.  Then you will say 'hey, I am coming'."

You think that kind of marketing would work in Switzerland, for example?

I guess it's all about perspective!